An increasing number of mid-career individuals are contemplating side ventures to secure a better future.
After countless conversations with these corporate captives, I’ve noticed a recurring theme:
“I want to start a side venture, but I’m not sure what to do.”
If this resonates with you, I have news: you’re asking the wrong question.
The “What Should I Do?” Trap
It’s natural to jump straight to the “what” when considering a side venture. However, this approach often leads to analysis paralysis or, worse, pursuing an ill-fitted opportunity.
The truth is, the perfect side venture isn’t something you choose from a menu – it’s something you grow into.
A Paradigm Shift: Learn, Connect, Then Venture
Instead of fixating on the “what,” I propose a different approach:
Upskill Strategically
Focus on developing skills that are both valuable in your current role and transferable to potential ventures.
Two areas stand out:
- Network Building: Learn to effectively and efficiently expand your professional network. This skill is crucial for career growth and will be invaluable when you’re ready to launch your venture.
- AI Proficiency: As AI reshapes industries, becoming adept at leveraging these tools can dramatically increase your effectiveness in your current job while opening doors to innovative side ventures.
Join a Community
Connect with like-minded professionals who are also exploring side ventures. These communities offer:
- Inspiration and ideas
- Accountability and support
- Potential collaborators or mentors
Research and Explore
With new skills and a supportive community, you’re now in a prime position to identify opportunities that align with your strengths, interests, and market needs.
The Benefits of This Approach
By focusing on learning and connecting first, you:
- Enhance your value in your current role
- Expand your perspective on potential opportunities
- Build a network that can support your venture when you’re ready
- Develop skills that will be crucial for any venture you pursue
- Organically discover ideas that excite you and leverage your unique strengths
Conclusion
The path to a fulfilling side venture doesn’t start with “What should I do?”
It begins with “How can I grow?” By investing in your skills, expanding your network, and immersing yourself in a community of aspiring entrepreneurs, you’re not just preparing for a side venture – you’re opening yourself up to opportunities you might never have imagined.
So, instead of asking what side venture you should pursue, ask yourself: “What can I learn today that will make me more valuable tomorrow?”
The right venture will reveal itself along the way (often surprisingly quickly).